Meet Greta BE..., CPC, TICC
Coach, Compass, and Catalyst for Authentic Living.
“BE...”—as simple as the single letter sounds—doesn’t just represent the first letter of my last name.
It’s the addition of the “E” that transforms it into a verb—speaking to my personal movement of transformation and the continual invitation to live in presence, walk in purpose, and embrace the unfolding beauty of always becoming .
The “...” after BE? That’s the becoming. A reminder that my story isn’t over—it’s still unfolding. It’s a posture. A pause. A promise that there’s always more unfolding.
I guide ambitious, purpose-driven women who are done performing and ready to start becoming. Through holistic, trauma-informed coaching and soul-aligned strategy, I emPOWER women to shed the pressure to prove, the fear of not-enoughness, and the expectations that keep them hiding behind who they think they should be.
This work isn’t about fixing women—it’s about empowering women to find themselves, but not by themselves. The power of community is walking alongside others who are unmasking too—where authenticity is honored, and becoming is celebrated.
With decades of personal and professional experience, I blend deep inner transformation with strategic clarity to help you live, lead, and build from a place of wholeness.
Whether we’re doing identity work, launching your brand, or shifting your mindset, everything we do together is rooted in truth, alignment, and purpose.
I’ve been featured in Marquis Who’s Who, but my real success story is becoming the woman I once needed.
This is my calling. My heart work. My legacy in motion.
And if you’re ready to walk your own journey of becoming, I’m here to guide you home to the most powerful version of you.
Let’s begin—authentically and unapologetically together.
A Deeper Dive
My Journey
After decades of navigating entrepreneurship, I understand the overwhelming pressure of proving yourself while trying to hold everything else together.
My path started as a side hustle in the early 1990s and eventually became my full-time focus. I know what it’s like to wonder if you belong in rooms where you feel unseen or out of place.
After chasing misaligned versions of success and sacrificing my health for hustle, I had to walk away from corporate America and step into the uncertain world of entrepreneurship—carrying with me self-doubt, fear, and the quiet isolation that often comes with trying to do it all.
That’s why I do this work. Because I’ve lived it.
My Approach
I don’t believe in compartmentalized coaching. You’re not just a business owner, or a woman with a dream—you’re a whole person.
My holistic, trauma-informed approach supports every layer of who you are: spiritual, mental, emotional, physical, financial, and relational.
Because real transformation doesn’t happen in one area—it happens when all parts of your life align with the truth of who you are.
This isn’t about fixing you.
It’s about helping you find yourself—but not by yourself.
My Legacy
As a mother to three grown daughters and a grandmother of eight, and a great-grandmother-to-be, my legacy matters.
I’m passionate about helping the next generation navigate today’s challenges with resilience, emotional intelligence, and financial literacy.
These are the values I model for my grandchildren—and the heartbeat behind how I lead women.
I hold a B.A. in Speech Communication & Theatre, an M.A. in Theology, and I’m currently pursuing my Doctorate because I believe in lifelong learning—for my own growth and to serve with excellence.
My Services
My coaching helps women find clarity, heal, and move forward in life and business with bold authenticity.
While I’ve offered execution services like branding, web design, and social media in the past, I now focus primarily on coaching, consulting, and high-level mentorship—with the flexibility to offer implementation support if and when it aligns.
My specialty is empowering women move from clarity to confidence—from stuck to aligned—from hiding to showing up—authentically and unapologetically.
My Commitment
I believe in community impact, not just personal growth.
That’s why I regularly donate my time leading free financial literacy workshops at local libraries—because I believe knowledge breaks cycles and builds futures.
I’ve been recognized in Marquis Who’s Who for my impact in transformational work, but the greatest recognition I’ve received is becoming the woman I once needed.
Are You Ready?
If you’re tired of shrinking, hiding, or performing—if you’re ready to align your inner truth with the life and work you know you’re called to—let’s connect.
Join our free Disguised to Discovered™ Community—where authenticity is honored and becoming is shared—and get immediate access to “Unmasking the Real You,” our foundational transformational journey.
Your path to becoming the most powerful and authentic version of yourself begin with one bold yes and one click away. Button below!